It's time to welcome a new ally to the effort to shift U.S.-Cuba Policy.

OpenCuba.org launched today, it's an initiative spearheaded by the CEO of Orbitz, Barney Harford who, after a recent meeting in the White House, made opening travel to Cuba his personal mission. OpenCuba.org seeks to use the web to build visible support for the lifting of the travel ban that bars all Americans from traveling to Cuba. Go check it out: OpenCuba.org

To punctuate today's launch, Orbitz and Ipsos released a poll on American attitudes towards changing our Cuba policy. Once again, the polling tells the story that the American people are ready for a change: 72 percent of Americans believe that a policy that allows all Americans to travel to Cuba would "have a positive impact on the day-to-day lives of the Cuban people" while 67 percent of Americans would take the next step and support the a shift in policy to make it happen.

That puts the American people and Orbitz standing shoulder to shoulder with world's protectors of human rights: Amnesty International, Human Rights Watch, and Freedom House have all called for an end to the failed policy of the last 50 years--for the simple reason that our policy of embargo, isolation and regime change have had no positive effect on the human rights situation in Cuba.

It's a natural alliance, really. Open societies are ones that allow their people to travel and allow other people to visit. We cannot force the Cuban government to let their people travel freely, but we can get out of the way of the best ambassadors of America -- all Americans -- whether Irish American, African-American, or Cuban-American.

Perhaps the best message to come from the Orbitz/Ipsos poll is simply that. The American people understand that the United States needs to walk the talk: we claim to represent freedom and yet on Cuba travel, we are restraining the rights of Americans based on ethnic background. That's un-American and, I believe, unconstitutional.

Welcome aboard, Orbitz. Enjoy your trip.